The byHAUS Studio shared a great brand identity and graphic design project on their Behance profile. It’s the new identity for The Metropolitain Orchestra with Yannick Nézet-Séguin. They describe it as a rethought the identity by playing with contrasts and sensations.
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Case Study: Ugmonk 2.0
As a brand, it’s never easy to introduce a new identity to your users. So the thing is people never ever like change. To commit your users to a new logo is committing them to new behaviors, vision and etc. It is quite a challenge and will take time to adapt. Some brands play it safe and some go completely overboard.
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