あなたがデザイナーであろうがなかろうが、「タイポグラフィー」に触れることなく終わる日など1日も無いだろう。なぜなら文字とタイポグラフィーは切っても切り離せない関係であり、現代において文字こそが一番のコミュニケーションツールであるからだ。
タイポグラフィーは文字に雰囲気を纏わせるという形で文字と人間のコミュニケーションをより確実性の高いものにしてくれる。私達が普段何気なく広告や商品のパッケージを見る時も、その文字からだけではなく、実は使用されているフォントからも無意識的に情報を得ているのだ。
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Typography and Branding
Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia.
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Branding: Porter the Kitchen Bar
We would like to share this branding project by Erik Musin for a kitchen bar named Porter. Like mentioned below, his 3d/cgi approach adds a unique style to his stationery work also for a presentation. Something that particularly caught my attention was the attention of details on his work for the visual design of what’s outside the restaurant with the signage and vinyls.
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Illustration and Branding: Tigre de Revolución
We would like to feature the illustration / branding work from Mexican-based graphic designer and letterer named Animal Pharrell for Tigre de Revolución. From the logo to the packaging, I really like his colourful approach and play with elements of flowers across the branding that truly reflects the colours from the restaurant.
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Branding and Packaging Design: Milk
Milk Packaging is a packaging design, branding and graphic design project shared by Erik Musin on his Behance profile. I have seen and posted quite a few packaging design projects for milk carton but this one from Erik is probably the coolest.
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Branding: 10Clouds Rebranding Project
We are taking a look at the rebranding of Warsaw-based based company called 10Clouds. It’s a fun approach branding project because I would say that I love their art direction towards an inspired-80s universe with a dark colour palette and vibrant highlighting colours like purple, turquoise and pure white. They got me with the pink photography!
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Industrial Design and Branding of Moggie
Moggie is a smart collar for cats with an incredible industrial design aligned with a beautiful software for smartphones. When I saw this project shared by Yuri Lence on Behance, first I thought, that is a good looking product but I didn’t know what it was about. Looked like a fitness tracking. After checking the details I finally learned that it was a movement tracker for cats. It’s amazing to think that we live in a time that we can have this kind of technology available not only for us but for our beloved little pets.
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Branding Project: L² Studio
L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I’ve always had is to design something for myself or in the past for my design studio.
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Doble Veta – Visual Identity & Branding
The project we are featuring today is mixing two things that we dearly love: Architecture & Branding. I mean what’s not love about this beautiful combination. Speaking of beautiful, we are taking a look at this visual identity and branding called Doble Veta made in the city of Monterrey, Mexico. Designed by Enrique Larios and Cursi Estudio, they have worked this mixture of colours that goes very well together along with a logo concept that clearly shows the idea and meaning of the name with a 3D finishing touch. What do you think? Hope you will like it!
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SEARCH Zero – Branding and Web Design
Zero is a Branding and Web Design project shared by Ben Mingo, the lead designer with collaboration of Linda Eliassen for Ueno . Zero is a mobile banking experience and it works alongside a physical card. The design follows a very simple and almost monochromatic style. There’s also a interesting grid with some aligned with pristine typography.
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